news articles
L'équipe de PR mangent la haute cuisine et boivent Champagne pour Delice de France
18th May 2012
Whilst some of the PR team were making their own sandwiches this week to trial the excellent Good Sandwich Pilgrim app, others were selflessly working the other end of the bakery spectrum. Sampling the latest product range from Delice de France.
To...read more
Good Sandwich Pilgrim. Great glamwiches Mercieca.
18th May 2012
With more than 40 staff split into three departments, it can sometimes be a challenge to get everyone in the agency aware of individual client launches. But at the prospect of competitive ‘Glamwich-making’ to celebrate the launch of...read more
Mercieca Debuts on PR Week’s Top 150 List
18th May 2012
The team at Mercieca Towers briefly stepped away from their PCs and telephones last week to mark a great milestone; the agency’s debut on PR Week’s prestigious league of the top 150 PR agencies.
As per tradition, we felt compelled to pop...read more
The inside track on 2012 travel disruption
2nd May 2012
Working for a number of official Olympic Partner brands, we're an agency that’s been more exposed than most to the planning of the world's largest sporting event. And just like a good competitor, we know that we also need to be prepared well in...read more
Mercieca butters up the press at launch of new Pilgrims Choice sandwich app
2nd May 2012
Last week, Mercieca and the UK’s choosiest cheese company Pilgrims Choice launched a new smartphone recipe app – Good Sandwich Pilgrim – created to build excitement around the forgotten art of sandwich making.
The launch event at...read more
Mercieca’s new campaign for Ginsters aims to stuff the competition
2nd May 2012
This month, Mercieca has been creating a bold new set of press ads to support the launch of Ginsters’ new Stuffed Subs. The trade campaign is set to run across convenience and grocery trade press until mid May, whilst consumer-facing adverts...read more
Mercieca helps Mark Cueto tackle the media and get kids active for YAZOO
24th April 2012
Last Thursday, Mercieca ran a jam-packed day of radio and TV interviews with former England rugby international and Sale Sharks captain, Mark Cueto, to promote the 2012 RFU YAZOO Tag Rugby Primary School programme.
Kicking off in May, the tag rugby...read more
Today’s Group members shine in Silver Anniversary campaign
24th April 2012
Mercieca is proud to launch a new campaign for the Today’s Group – the UK’s leading independent wholesale buying group – which this year is celebrating 25 successful years in the business. The Today’s Group turned to...read more
Mercieca's hidden treasure – Lucy gets a real taste of honey
24th April 2012
Outside the office I try to make use of my skills in creative development, multi-tasking and project management when refurbishing my newly purchased property with my partner ‘Mr Media Sales’.
After acquiring a garden shed as a Christmas...read more
25 years with Today's. Five days in the Bahamas
13th April 2012
Some of the grocery industry’s biggest names came together for the Today’s Group’s week-long 25th Anniversary Conference at the stunning Atlantis Conference Centre in the Bahamas. The conference was an opportunity for the group to...read more
The Quality Food Awards get a quality communications agency
13th April 2012
We are delighted to announce that Mercieca has been selected as the official communications partner for the prestigious Quality Food Awards – one of the UK’s most sought-after award events.
With a rigorous and stringent judging process,...read more
Mercieca bears the elements for VIVOBAREFOOT
13th April 2012
Following last week’s sporting antics, the Mercieca lifestyle team were recently put through their paces for the first ever VIVOBAREFOOT run in London’s Hyde Park. The free running class was taken by verified coach Ian McClelland –...read more
Mercieca help PUMA through a busy fixture list
5th April 2012
The Mercieca sport team have been at peak performance over the last fortnight handling interviews with Arsenal FC midfielder Mikel Arteta and three of the Grand Slam winning RBS Six Nations squad, Alex Cuthbert, Ryan Jones and Scott Williams, on...read more
Mercieca do something different for dosomethingdifferent.com
5th April 2012
Last week Mercieca launched a new spoof ad campaign for travel tour specialists DoSomethingDifferent.com.
The campaign is set to appear in Travel Weekly and Travel Bulletin magazines, as well as online at Travelweekly.co.uk and Gazetteers.co.uk. It...read more
Blossom Hill and the media toast the start of summer
5th April 2012
To announce Blossom Hill’s ‘Get Summer Started’ campaign and to help drive the relevance and appeal of rosé, Mercieca recently hosted a trade press event at the William Reed offices in Crawley. The turnout was strong, with...read more
Nuts intern cops a visit from YAZOO Shake Squad
26th March 2012
Mercieca were tipped off that it was Nuts magazine intern Joel’s last day on Friday. So what better way to thank him than to send in the YAZOO Shake Squad?!
Jack (chocolate) and Jessie Hardwire (banana) burst into the busy Nuts editorial room,...read more
Mercieca helps symbol store client’s recruitment figures look even Nisa
26th March 2012
For the second year running Mercieca has worked with Nisa in its drive to recruit new members and we’re thrilled to report that once again there has been significant growth and development in this area.
Up 7% year-on-year, new member...read more
A brilliant demonstration in decoration
16th March 2012
This week Mercieca hosted a media event for Black & Decker to support the launch of the brand’s new decorating range. Consumer journalists were invited to Camden’s iconic Proud Galleries where the event kicked off with an impressive...read more
Caravan rewards Paul for being a diamond
16th March 2012
Last week Caravan, the National Grocers' Benevolent Fund has recognised our very own Paul Mercieca for his longstanding support of the charity at the prestigious annual Diamond Ball.
Led by Paul, Mercieca has delivered well over £1million...read more
Cop a look at Mercieca’s new £2m TTL campaign for YAZOO
16th March 2012
Tasked with a 2% increase in penetration of the 16-34 male market, Mercieca has spent the last three months developing a multi-channel campaign for YAZOO that launches today. The campaign features a crack team of 70’s undercover cops ‘The...read more
Mercieca puts Speedo to the test
9th March 2012
Speedo has produced an interactive brand wagon to travel the length and breadth of the UK to support the various swimming events taking place in the run up to and post the 2012 sporting summer. The first stop is the 2012 British Swimming...read more
P&G is ready for the Games to begin
9th March 2012
This week, Mercieca unveiled Procter & Gamble’s (P&G) London 2012 Olympic Games activity to key trade media at the company’s HQ in Weybridge. After enjoying some delicious Olympic-themed cupcakes and afternoon tea, Vice President...read more
A beautiful win for Mercieca
9th March 2012
We are delighted to announce that from this month we are now handling the consumer PR for online luxury shoe brand Decaj. Launching in the UK later this month, the brand offers a range of quality, handmade elegant evening shoes, clutch bags and...read more
Mercieca gets stuck into the latest social network
2nd March 2012
The latest social media platform creating a buzz in the Mercieca office is the online pin board ‘Pinterest’. Receiving significant media coverage in recent weeks it has been suggested the site is driving more referral traffic than...read more
Mercieca donate creativity to hospital radio
2nd March 2012
Last month we joined forces with Weston General Hospital in Weston-Super-Mare to drive awareness of its Sunshine Hospital Radio through a series of posters to be showcased around the hospital and grounds.
The posters combine medical terminology with...read more
For Kirstie work placement becomes work securement
2nd March 2012
Congratulations to Kirstie Hopkins who has joined us this week in the role of Press Office Assistant. Kirstie arrived at Mercieca in December for a month’s work experience and has proved to be such an asset during our strong growth that we have...read more
Mercieca Get A VIVOBAREFOOT Master Class
27th February 2012
This week members of the lifestyle PR team attended a full day of the VIVOBAREFOOT Coaching Programme to learn the skill behind barefoot running. The course is taught by internationally renowned barefoot running expert, Lee Saxby and covers both the...read more
Enter the Chilli. Mercieca cooks up hot new campaign for Heinz
27th February 2012
Mercieca has launched a campaign to promote new SqueezMe! Amoy Sweet Chilli to the foodservice channel.
Developed to meet the growing demand for hot sauces amongst consumers, SqueezMe! Amoy Sweet Chilli is expected to be a popular addition, enabling...read more
Mercieca cooks up a tasty campaign with Jo Pratt and Leisure
27th February 2012
Kicking off during National Baking Week last October, Mercieca has ensured range-cooking brand, Leisure, taps into the nation’s renewed love of baking with the help of home economist, writer and presenter, Jo Pratt.
Jo has produced a series of...read more
Adams Foods calls in Mercieca for a comprehensive communications push
17th February 2012
2012 has got off to a great start for Mercieca with the news that we’ve been appointed by Adams Foods to handle the PR for their Consumer, Foodservice, Business to Business and Regional divisions.
The remit includes delivering a number of key...read more
Mercieca gets social
17th February 2012
This week saw the return of Social Media Week, a bi-annual global event that encourages conversation and activity on emerging trends in social media and mobile arenas.
With social media being a growing area of expertise at Mercieca, the team was out...read more
New talent joins Mercieca
17th February 2012
The Mercieca PR team are delighted to welcome another new face this month.
Elizabeth Bateman has joined us as a Senior Account Executive from PR agency Good Relations to work across a number of our trade and consumer accounts.
Elizabeth has over...read more
Speedo make a splash in John Lewis
10th February 2012
Mercieca was recently asked to work alongside the leading swimwear brand Speedo, to create innovative POS for its New Year’s fitness initiative run by retail giant John Lewis. A number of prestigious sports brands were invited to display and...read more
Our new campaign for The Savoy makes Sundays even more special
10th February 2012
Mercieca has been working with The Savoy hotel to help launch a new campaign where customers can get a Sunday overnight stay for two at The Savoy, accompanied by dinner at the River Restaurant and breakfast for £250.
The campaign consists of...read more
New PR talent comes in threes
10th February 2012
Thanks to a bumper 2011 and a great start to the New Year we are delighted to welcome three new additions to the PR team.
Account Director, Katie Siegel joins Mercieca to oversee key accounts including Diageo Great Britain, Kraft Foods and General...read more
Mercieca Bake-off
16th December 2011
Last month we set out to uncover the hidden hobbies of Mercieca, and this week saw our newest addition to the team, Robyn Jamieson, rise to the challenge of producing the very first ‘Mercieca Muffin’.
Robyn let slip that she...read more
Virtually the same?
16th December 2011
Here’s an article from ‘Contagious’ looking at how the worlds of on and off-line ‘retail’ are merging – and it makes fascinating reading.
We’ve already seen examples of the physical store using ‘on...read more
Having fun with Frosty
16th December 2011
Each year Mercieca creates a bespoke Christmas card, and this year we really have pulled out all the stops (and hope many of you will too!)
Our ‘build your own card’ card allows people to choose from a range of winter attire, a few...read more
What defines great shopper marketing creative?
9th December 2011
We recently asked a Linkedin Shopper Marketing group this question. It created some heated debate and some interesting, but inconsistent answers. Here are a couple of the highlights and our thoughts.
“Shopper Marketing creative must...read more
The truth about running – laid bare
9th December 2011
Last week saw the Mercieca lifestyle team host a press event for VIVOBAREFOOT http://www.vivobarefoot.com/uk/ . Held at the brand's Farringdon HQ, key fitness, running and health writers and bloggers were invited to learn the truth about barefoot...read more
A hidden treasure from our very own Paul Mercieca
9th December 2011
Where better to look for hidden treasure within Mercieca, than our very own Chairman, Paul Mercieca. Many of you may know Paul as a bit of a charmer and a great businessman, but did you know that he was also an author?
Inspired by the Geoffrey...read more
Mark Cueto scores a bullseye for charity
25th November 2011
This week saw the second event of Mark Cueto’s Testimonial Year calendar with Black Tie Darts at the HAC on Old Street, London. Star guests included Phil ‘the Power’ Taylor and Gary ‘The Flying Scotsman’ Anderson who...read more
Just about survived
25th November 2011
A couple of weeks ago, Becky, who has worked at Mercieca for over two years, took part in the Men’s Health ‘Survival of The Fittest’ challenge. The magazine regularly runs this competition, which consists of a 10k run, interspersed...read more
Why there's room in the hotel industry for change
25th November 2011
Of all the service industries, the hotel and hospitality sector has seen one of the most radical changes in purchase behaviour in the last ten years, primarily driven by the development of technology and increased access to it.
There’s been...read more
Another award on P&G’s shelf with the help of ‘ShelfHelp’
17th November 2011
Last week Mercieca attended the Asian Trader awards, recognised as one of the premier award ceremonies in the grocery retail sector. The awards celebrate the best brands, suppliers and retailers within the UK’s convenience retail industry and...read more
More hidden treasure from mercieca
17th November 2011
We’ve been seeking out some of Mercieca employees’ hidden talents, foibles and favourites. Last week we profiled one of our favourite eateries – Kim’s Vietnamese Food Stall. This week we turned our gaze inwards and found a...read more
With yet another new staff member, we’ve run out of witty headlines
17th November 2011
We’re pleased to toast the arrival of new Group Account Director James Dawson. James previously ran the Sony UK account at Crayon Retail after spending 2 years running his own boutique agency creating POS for brands like BetterBet,...read more
The convenient truth! A Mercieca view
10th November 2011
‘Convenience’ is no longer about dusty cramped stores, with out of date product at hugely marked up prices. It’s no longer about cigarettes, cheap lager and a bottle of plonk or a few ‘distressed purchase’ items. The...read more
Camden – The gem of the north…
10th November 2011
Over the next few newsletters we thought we’d like to profile some of the things that make Mercieca, Mercieca. We’re an eclectic mix here – not only in the brands and types of work we take on, but in the people that work here. ...read more
Teeing off 2012 with Cobra-PUMA Golf
10th November 2011
This week Mercieca and Cobra-PUMA Golf hosted two media days where the team shared 2012 activity with key golf media. A range of editors attended the showrooms in Leatherhead including Golf Monthly, Today’s Golfer, Golf International and...read more
Doing our bit for charity - one invitation we couldn't dodge!
4th November 2011
Our team at Mercieca really didn’t know what to expect last week when we took part in a Charity Dodgeball tournament. We entered two teams - Lost Property (alluding to our ‘lost and found’ and rather tasteless attire!) and...read more
Mercieca make it 11 out of 11!
3rd November 2011
Yes – Mercieca did it again!
The great and the good of the UK grocery business were out in force this week at The Savoy to celebrate the annual Grocer Marketing Advertising & PR Awards. The awards celebrate the best creative...read more
Our growing team…
3rd November 2011
Further to recent new business wins, Mercieca is delighted to introduce its newest addition – Robyn Jamieson. Joining the PR team as Press Assistant, Robyn will be working across consumer and trade accounts including BEKO, Coca-Cola Enterprises...read more
App, app and away! Mercieca launches P&G’s ShelfHelp app
27th October 2011
Following the success of P&G’s ShelfHelp website, Mercieca has launched the latest stage of the P&G ShelfHelp initiative – a mobile app for Smartphones, available as a free download on the iTunes App Store.
This on-the-go format...read more
Mercieca and Jo Pratt helps Leisure awareness 'rise' during National Baking Week
27th October 2011
Last week was National Baking Week, and to mark the occasion the PR team not only baked some culinary delights of their own, but also cooked up plenty of media interest for Leisure Range Cookers.
Rolling up their sleeves, the team worked alongside...read more
It’s a jungle out there! Recommended reading on paths to purchase
27th October 2011
Here’s another article picked out by Charles Mitchell-Heggs which argues that the traditional path to purchase is no longer a path – it’s more a ‘jungle track’!
http://www.gfkinsights4u.com/think_differently...read more
Mercieca creates a winter sales warmer for Halls
12th October 2011
With the colder weather now rapidly approaching, Mercieca has launched a new seasonal trade press campaign for Halls Soothers.
The activity is based on research indicating that the medicated confectionery season has started earlier this year....read more
Celebrity chefs cook the books for Caravan
12th October 2011
This Christmas, Caravan, the charity for grocery people, is introducing a great new way to raise money to help former industry colleagues who are in need. The Ultimate Festive Feast cookbook by Caravan is the ultimate collection of holiday recipes...read more
Mercieca hires new Account Manager
12th October 2011
Mercieca is delighted to announce the appointment of Jagdeep Singh as PR Account Manager. Jag joins to work on accounts including Cuisine de France, Heinz and General Mills, bringing a wealth of experience with him. Previous clients include the RAF,...read more
Mercieca to run VIVOBAREFOOT PR account
5th October 2011
Mercieca is thrilled to have been appointed to handle the consumer communications for VIVOBAREFOOT with immediate effect.
Mercieca will produce and implement a PR strategy to ensure VIVOBAREFOOT achieves a strong and ongoing presence across sport,...read more
Mercieca helps Coca-Cola go greener
5th October 2011
After publishing its CRS 2010/2011 Report this summer, Coca-Cola Enterprises has invested in a series of adverts highlighting its key CRS initiatives. Mercieca has worked hand in hand with CCE to develop the first installment, which launched as part...read more
Mercieca Just-Ate courtesy of Just-Eat
5th October 2011
Last Friday, Mercieca client JUST-EAT (the UK’s number one online takeaway website), treated the Mercieca team to a fabulous lunch ‘JUST-EAT Style’. The office was completely taken by surprise when a selection of delicious salads...read more
Mercieca nominated in five categories at The Grocer Marketing Advertising PR Awards 2011
28th September 2011
Mercieca, the reigning Trade Press Agency of the Year, is delighted that for the first time ever it has been shortlisted in FIVE different categories in the Grocer Marketing, Advertising & PR Award nominations. The new categories include:
...read more
The future’s looking bright for Today’s trade press campaign
28th September 2011
Three new ads created by Mercieca for Today’s, the UK’s largest wholesale buying group, were launched last week. The new, distinctive campaign, featuring typography crafted into intriguing visual shapes, highlights how joining...read more
P&G’s Flash with Febreze cleans up at the Retail Industry Awards
28th September 2011
Last Thursday, the Mercieca team attended the 16th annual Retail Industry Awards, held at the Park Plaza hotel. The awards celebrate the best retailers in the UK and cover a range of categories. A new award was added to the line up this year, The...read more
YAZOO and John Barnes encourage kids in Liverpool to get active
22nd September 2011
Last week, Mercieca joined YAZOO and football legend John Barnes at a Primary School in Liverpool, after he was invited to deliver a training session for children as part of the brand's commitment to keeping kids active. The former Liverpool and...read more
Mercieca serves up new Heinz Soup campaign
22nd September 2011
Mercieca has recently created a new Heinz Condensed Soup campaign to help increase sales in catering outlets across the UK. The activity supports the launch of the new Chicken Noodle variety, and also highlights the importance of displaying Heinz...read more
Is retail reborn? Charles Mitchell-Heggs on the science of shopper communication
22nd September 2011
As well as the latest news from Mercieca, we want to bring you insights, articles, and links to information that we think is interesting and useful. New boy and Business Director at Mercieca, Charles Mitchell-Heggs has picked out the latest briefing...read more
A new look newsletter for SCA
15th September 2011
Mercieca recently produced the first edition of ‘The View’, a new, printed, bi-annual newsletter sent to all SCA Packaging UK customers. The newsletter highlights the latest news at the company, and relevant developments within key...read more
Stuart Fielden shows off new power tools at DEWALT press event
15th September 2011
Mercieca hosted an in store appearance on behalf of DEWALT and the RFL with Wigan Warrior favourite Stuart Fielden. As the official power tools sponsor of the RFL, DEWALT invited Stuart along to retailer Northwest Tools in Wigan where he met staff...read more
Four more through Mercieca’s door
15th September 2011
To support on-going growth and new business wins, Mercieca has been busy recruiting and is delighted to announce the addition of four new team members.
Charles Mitchell-Heggs joins as Business Director. With trade and shopper marketing developing...read more
Our new integrated trade campaign for Cadbury Twirl Bites
7th September 2011
Mercieca has created a new trade press advert to announce the launch of new Cadbury Twirl Bites – a sharing bag of bite size bits of the number one selling countline, Twirl. The striking creative has been designed to capture the unique quirky...read more
Christmas comes early for Diageo GB
7th September 2011
Last week, Mercieca held the annual Diageo Christmas off-trade press briefing at the company’s central London base in St James’ Square. With new product developments and exciting category initiatives to announce to the trade press, the...read more
Mercieca laps up P&G's team building drive
7th September 2011
The P&G team enjoyed a spot of ‘competitive’ team building last week at the Docklands Raceway Go Karting centre.
After almost an hour of racing the smell of burning rubber filled the air and a tense final lap saw Kathryn Broughton,...read more
Mercieca. Eligo’s new marketing caddy.
1st September 2011
Mercieca is delighted to announce a new partnership with Eligo, the private members golf club. With only 100 pair memberships available in Europe, Eligo is a highly exclusive club offering this select group the opportunity to play 12 of...read more
Mercieca pumps up the volume for Cadbury at the O2 arena
31st August 2011
Cadbury is the Official Treat Provider of the London 2012 Olympic and Paralympic Games, and last week Mercieca made plenty of noise about it at the British Music Experience in the 02 arena. The trade press briefing was used to announce the...read more
YAZOO makes makes a splash on the airwaves
31st August 2011
This week, Mercieca has launched YAZOO’s new radio advert.
The 30-second spot is the latest stage in Mercieca’s integrated campaign for YAZOO’s Premier Sport on-pack promotion, which offers kids free sports sessions and their...read more
Mercieca and YAZOO shake up the flavoured milk market
25th August 2011
Hot on the heels of YAZOO’s 2-for-1 Cinema promotion, Mercieca has launched YAZOO’s new Premier Sport promotion to trade, with consumer advertising to follow.
Targeting mums, the on-pack promotion aims to free up their time and add some...read more
Team Mercieca introduces the media to Team PUMA
25th August 2011
Mercieca hosted a football press day for PUMA in Manchester last week where key media from BBC Sport Online, Football Focus, Soccer AM, Sky Sports, ESPN, Sunday Telegraph, Daily Mirror and Match of the Day magazine got the chance to stand toe-to-toe...read more
Expert insights for the new kids on the blog
25th August 2011
Last week at Mercieca, staff enjoyed an interactive talk by Muireann Carey-Campbell AKA the sharp-witted writer of brilliant fashion blog Bangs and a Bun. As well as championing her dislike for Uggs, Crocs and Leggings, Bangs talked the team through...read more
Mercieca helps Bolt PUMA onto Channel 4 ident
17th August 2011
Mercieca’s PR team recently worked with PUMA to help create a new ident for Channel 4. Filmed at a Mercieca organised media day in June, the new ident features PUMA athlete and 100m Olympic gold medallist Usain Bolt. After winning a race in a...read more
Mercieca tries out the new Black & Decker decorating range to help them paint a PR picture
17th August 2011
Last week, two of the Black & Decker team, Carly and Charlotte got to grips with the new range of decorating products from Black & Decker in a very hands-on training session.
The girls were advised to wear old clothes and provided with...read more
Congratulations to Sophia for passing her 'Excellence in Account Management' course with flying colours
17th August 2011
We are delighted to announce that our very own Sophia Mercieca recently took the highly acclaimed Marketing Agencies Association ‘Excellence in Account Management’ course, and passed with merit.
Comprising of three, eight hour modules,...read more
Mercieca helps rising England rugby star’s career get off to a flyer
10th August 2011
Prior to making his try-scoring debut for England against Wales on Saturday, new PUMA ambassador Manu Tuilagi took part in a series of media interviews organised by Mercieca to announce his signing to the leading sports lifestyle brand.
Manu, one of...read more
A new frontier for PR evaluation?
10th August 2011
The debate surrounding the use of AVE (advertising value equivalent) as a key measure in PR evaluation has reached a new boiling point over the last couple of weeks, as a global PR agency announced that it would be abandoning the measure across its...read more
Mercieca comes up with a Christmas special for Mars Petcare
10th August 2011
Mars Petcare has just launched a trade ad produced by Mercieca, promoting its new range of Christmas pet treats to Grocery, Convenience and Pet Specialist retailers. Following the success of last year’s range, Mars has updated its packaging and...read more
Mercieca thrills as it wins General Mills
3rd August 2011
We are delighted to have been appointed as the retained trade communications agency for General Mills with immediate effect. The General Mills portfolio includes famous brands such as Häagen-Dazs, Nature Valley, Old El Paso, Betty Crocker, Green...read more
Mercieca raises funds for Somalia in office pyjama stunt
3rd August 2011
Moved by recent news reports, Senior Creative, Mike Laloë, did his bit this week, by dressing and working in his pyjamas for a whole day in a bid to raise money to support the Red Cross’ on-going work in Somalia.
Mike’s pyjama clad...read more
Cadbury Halloween event delivers a real treat
3rd August 2011
With a little spooky help from Chessington World of Adventures, Mercieca organised Cadbury’s very first Halloween briefing last week. Set in a fully themed briefing room on-site at Chessington, we invited the trade press along to hear about the...read more
Mercieca scrums down to make YAZOO's Tag 2 Twickenham Festival Final a roaring success
3rd August 2011
Last month Mercieca hosted the YAZOO RFU Tag 2 Twickenham Festival Final at Rugby School, the birthplace of rugby. The event saw 240 children from 20 teams battle to lift the 2011 winner’s cup.
Aside from the on-pitch action, we lined up...read more
Mercieca signs up two new talents
3rd August 2011
We’re delighted to announce the appointment of two new Mercieca staff members. Andrea Opsahl joins the comms team this month as Senior Account Manager to work across a number of key clients including Coca-Cola Enterprises, GSK and Stiefel.
...read more
Leisure sponsors ITV’s Countrywise Kitchen. Mercieca rolls up its sleeves.
21st July 2011
Range cooker specialist Leisure is currently sponsoring the new series of Countrywise Kitchen, which aired its first episode on 11th July.
The eight part series airs at 8pm every Monday night on ITV1, reaching over three million viewers each week....read more
Christmas comes early with Cadbury
20th July 2011
The weather in central London has felt more like December than July in recent weeks, which only helped Mercieca create a taste of Christmas in the height of summer for Cadbury’s annual Christmas trade press briefing.
The Mercieca team used...read more
Mercieca clients dominate IRN Product Launch of the Year shortlist
20th July 2011
The Retail Industry Awards, one of the highlights of the annual awards season, introduces a new category this year. The inaugural ‘Product of the Year’ award will recognise and reward the very best innovations of the last 12 months in...read more
Mercieca catches up with Usian Bolt
15th July 2011
Mercieca recently hosted a media day with SportsPro magazine’s ‘Most Marketable Athlete on the Planet’, 100m Olympic gold medalist Usain Bolt. The event was held at St Mary’s University College in Twickenham to mark the launch...read more
Heinz kick-starts ‘Summer Drive’
15th July 2011
July will see Mercieca fire up a ‘Summer Drive’ of Heinz sauces to the foodservice industry. The activity will promote ‘summer sauces’ to strengthen the relationship between Heinz and their business customers.
The campaign...read more
Mercieca has got a taste for Just-Eat
14th July 2011
Since announcing in May that we’d formed a relationship with Just-Eat, the world’s biggest online takeaway service, we’ve been busy developing a variety of business-to-business sales tools to help them expand their customer base.
...read more
ShelfHelp hits the web with an exciting retailer prize draw!
29th June 2011
To mark the official launch of the P&G ShelfHelp website, Mercieca announced this week that P&G will offer six retailers the chance to win a £1,000 cash prize and a comprehensive ShelfHelp store makeover. Coverage urging retailers to...read more
Another thoroughbred joins Mercieca
29th June 2011
Mercieca is delighted to appoint James Henson as a Senior Account Manager to work across a number of key clients including Speedo, Institute for Family Business, Procure 4, Leisure and Heinz.
James has through-the-line experience, following five...read more
Silver surfers ‘like’ facebook
29th June 2011
22% of all grandparents in the UK are now using social networks, according to an insightful article on Mashable.com this week.
A survey compiled by deals website, MyVoucherCodes.co.uk, found that facebook has become a popular destination for...read more
IFB joins the Mercieca family
23rd June 2011
Mercieca is pleased to announce it is working on a variety of exciting new projects for the Institute for Family Business (IFB).
The IFB is an independent, not-for-profit, politically neutral, membership association supporting the UK family-owned...read more
Better performance in the trade, with Powerade Energy.
22nd June 2011
Following a successful trade PR launch in April, Mercieca has now launched a new Powerade Energy advertising campaign in the trade press. It debuted on The Grocer’s front cover and will run across a number of convenience and wholesale titles...read more
A taste of Chile at Santa Carolina event
22nd June 2011
Last Thursday, Mercieca hosted a press event for Chilean wine brand, Santa Carolina, in The Navy Rooms at London’s stunning Somerset House.
A fantastic blend of influential drinks editors and reporters attended from Drinks Business, The...read more
Full Speedo ahead
15th June 2011
Mercieca is delighted to announce a new partnership with swimwear brand, Speedo. Working on POS and customer activation, Mercieca will be developing creative in-store solutions for the brand over the coming months.
We are also extremely pleased to...read more
DEWALT hits top speed
15th June 2011
Last Friday, Mercieca hosted a DEWALT ® consumer press event at the MotoGP, Silverstone to celebrate the launch of the new XR power tool. As official sponsors of the Yamaha Tech3 team, DEWALT treated journalists from Sky Sports, T3, GQ, Blokey...read more
Paul Mercieca’s pub Jukebox
15th June 2011
Every week, The Publican’s Morning Advertiser runs ‘My Pub Jukebox’, a column detailing the top 10 favourite songs of different professionals from across the industry.
Recently our Chairman, Paul Mercieca, was asked to reveal...read more
Dizzee Rascal sets Westfield alight with Coca-Cola 'Future Flames’ performance
9th June 2011
The national press was packed full of pictures of Dizzee Rascal last week and Mercieca was on the spot to report on all the drama.
Launched at London’s Westfield shopping centre with an exclusive concert from Dizzee, Coca-Cola’s Future...read more
Say hello to the Captain
9th June 2011
Ahoy there me hearties! Last week, Mercieca debuted its latest ad, re-launching Morgan’s Spiced as Captain Morgan’s Spiced to the on and off trade.
Golden rum and rum based spirits is the fastest growing category amongst the GB spirits...read more
Mercieca’s latest promotions
9th June 2011
It’s not just products and services we promote at Mercieca. This month we’re celebrating three step-ups within the PR and creative teams.
Congratulations to Simone Harvey and Amy Guest in the PR team who have been promoted to Account...read more
Mercieca helps TTG launch the business of selling of travel
2nd June 2011
To mark the relaunch today of the travel industry’s magazine TTG, Mercieca was commissioned to create an ad campaign that would build excitement across the industry in the lead up to the launch.
Leveraging TTG’s new tag line, ‘The...read more
The Mercieca team is growing
2nd June 2011
To help us meet the demands of our growing client base and to keep us on track with our growth plans, we have recently made some new additions to the Mercieca team.
We are delighted to announce the appointment of two new Senior Creatives: Pete...read more
Mercieca dreams up a new ad for Mars Petcare
2nd June 2011
Move over Rover! Cats are making a come-back, as man’s best friend, if a print ad in The Grocer Guide to Petcare last week is anything to go by. The DPS created by Mercieca is the latest ad for MARS Petcare’s Dreamies Cat Treats.
With a...read more
Mercieca and YAZOO's big cinema takeover
26th May 2011
This Friday, Mercieca is helping YAZOO take over five cinemas across the country as the finale of its 2-for-1 cinema tickets on-pack promotion. The activity began in February and has been supported by regional radio, PR and advertising.
YAZOO fans...read more
Mercieca at the KBB Awards
25th May 2011
Last week saw the Kitchen, Bedroom and Bathroom industry’s prestigious kbbreview awards take place at the ExCel centre in London’s Docklands. As Beko plc’s longstanding PR agency, Mercieca attended the ceremony which has been...read more
A Welcome Break for Heinz
19th May 2011
Mercieca’s latest creative work for Heinz went live last week. Six-sheet posters promoting the Heinz SqueezMe! range of sauce pods can now be seen at ‘Welcome Break’ motorway service stations across the country.
These outlets are...read more
Percy Fox & Co. at London International Wine Fair
19th May 2011
This week, some of the Mercieca team have been at ExCel London for the London International Wine Fair helping out on the Percy Fox Stand. Handling all of the very latest news for the wine distributor in the press office and co-ordinating interviews...read more
Mercieca signs Ben Hillman for Black & Decker
17th May 2011
Mercieca this week announced that Black & Decker® has signed award winning TV designer and renovation expert Ben Hillman as its brand ambassador. Mercieca has been working closely with Ben and his agent to bring him on-board throughout 2011....read more
Child Victims of Crime Calls in Mercieca for PR push
11th May 2011
Mercieca is pleased to announce it will be handling the PR for children’s charity, Child Victims of Crime (CVOC) from 1st June. Activity will include working with the charity's patrons to promote children’s safety, health and welfare,...read more
Mercieca DoSomethingDifferent with the help of Mickey Mouse
11th May 2011
Attraction Tickets Direct (ATD) is an established travel services company specializing in tickets for Florida theme parks and other attractions. They briefed Mercieca to help increase bookings on DoSomethingDifferent.com by targeting 1700 travel...read more
Ginsters Cornish Pasty Masterclass
11th May 2011
Last week the Ginsters team hosted a consumer press event at La Cucina Caldesi to introduce the chefs behind the brand’s ‘Real Honest Food’.
Having previously trained at top UK and European restaurants such as The Savoy, the...read more
Just-Eat order in Mercieca
4th May 2011
Mercieca is delighted to announce Just-Eat as a new client.
Originally founded in 2001, Just-Eat is now the world’s biggest online takeaway service available in over 10 countries around the world.
Just-Eat UK was launched in March 2006 and...read more
Mercieca hosts PUMA photo-shoot with Manchester United stars
3rd May 2011
Last Thursday saw Mercieca hosting a photo-shoot with Manchester United stars Michael Carrick and Nemanja Vidic at the PUMA showroom in Manchester.
The shoot was set up by Mercieca to align both players to the PUMA brand through controlled one to...read more
Heinz promotes new ‘Table Top Caddy’ with DM Campaign
3rd May 2011
Following our first piece of work for Heinz foodservice last month (Mercieca News 9th March), May will see the second stage of Mercieca’s campaign promoting the new Heinz ‘Table Top Caddy’. Over 11,000 direct mailers were sent out...read more
Mercieca launches European instore campaign for Physiogel
20th April 2011
Mercieca has worked with Stiefel, a GSK company, to launch a new ‘Ask your pharmacist’ initiative for its Physiogel brand across Europe.
Physiogel is a derma-cosmetic range for people who suffer from skin complaints such as dryness and...read more
Sailing into Summer: introducing the Captain
20th April 2011
Earlier this month Mercieca set up a briefing at the Diageo St. James’ Square office in central London to give food/drink trade press a full overview of activity for the newly positioned Captain Morgan’s Spiced brand. The interactive...read more
Mercieca launches new Powerade Energy at W Hotel London
20th April 2011
Last week the Mercieca team delivered Coca-Cola Enterprises Ltd’s (CCE) biggest NPD launch event of the year - Powerade Energy - held at the brand new W Hotel in London’s Leicester Square.
Trade press were invited to hear about the...read more
Mercieca to handle consumer and trade PR for Beko in Ireland
13th April 2011
Mercieca is excited to announce that after six years of handling the PR for Beko in the UK, it has now been appointed to extend that brief to consumer and trade PR in Ireland.
Mercieca has developed a robust PR plan to build awareness of Beko within...read more
Four days until the Virgin London Marathon
13th April 2011
In less than 100 hours, Managing Director Rod Taylor and PR Account Manager Victoria Wood will join 36,000 other amateur runners taking part in the 2011 Virgin London Marathon.
If you read our newsletter regularly you will have seen articles about...read more
LinkedIn launches new social media news hub
13th April 2011
Here at Mercieca we are excited about the recent launch of LinkedIn Today, a new tool from social networking site LinkedIn.
Championed by LinkedIn as real articles, shared or tweeted by real people (rather than being selected and edited by an...read more
Mercieca produces Summer POS kit for GSK
6th April 2011
GlaxoSmithKline own a number of allergy brands including Piriton, Pirinase and Piriteze and this year they've decided to present them all under one umbrella brand, Piri.
This summer Mercieca launches Piri as a beacon brand for the allergy...read more
Mercieca hosts screening of P&G ‘Proud Sponsor of Mums’ campaign
6th April 2011
Last week Mercieca arranged for eleven journalists from key marketing and grocery trade media to attend a star-studded screening of the new P&G ‘Proud Sponsor of Mums’ advertising campaign.
Hosted at London’s The Soho Hotel,...read more
Mercieca helps Beko celebrate 21 years of trading in the UK
6th April 2011
This week the Mercieca Beko PR team has relocated to Farnborough to celebrate Beko’s 21 years of trading in the UK.
Held at Five in Farnborough, this three day launch event offers Beko employees, retail partners, media and VIP guests the...read more
Today’s Group appoints Mercieca
30th March 2011
We are extremely pleased to announce that following a competitive pitch, Mercieca has been appointed by Today’s Group to handle its trade advertising account. Today’s is the UK’s biggest wholesale buying group with over 240 members....read more
Mercieca and PUMA FAAS at The Vitality Show
30th March 2011
As part of the launch of PUMA’s brand new running shoe, FAAS, on 17th April, Mercieca joined forces with the Editor of Women’s Running magazine, Christine Neal at the Vitality Show, to demonstrate the benefits of the shoe and its long...read more
Smart thinking for pubs
30th March 2011
The Publican this week highlights the growing trend of pubs embracing modern forms of communication to support and develop their businesses. The pub trade is fast following in the footsteps of its consumers to ensure that it’s keeping on top of...read more
YAZOO cinema ticket giveaway a roaring success
23rd March 2011
This week sees the completion of YAZOO’s cinema on-pack radio promotion. Running over 68 stations across Real Radio, Absolute and Orion, the campaign was heard by 4,637,000 unique listeners offering each the chance to win one year’s...read more
Annual Californian Wine Tasting
23rd March 2011
This week the Percy Fox PR team at Mercieca attended the Annual Californian Wine Tasting at Altitude 360 on Millbank. As well as getting a chance to soak up the fantastic views of London on the 29th floor, we also got to try some of the latest wines...read more
Mercieca PR Team Social Networking
23rd March 2011
Further to our news story about Social Media Week in the 9th February Mercieca newsletter, we’ve learnt that over 30,000 attendees participated across nine cities in more than 600 individual sessions led by over 1800 speakers. Online, over...read more
22 Mercieca clients amongst Britain’s 100 Biggest Grocery Brands
16th March 2011
Coca-Cola was once again hailed as the number one brand in the Britain’s 100 Biggest Brands report, published last weekend in The Grocer. Mercieca worked with Coca-Cola Enterprises Ltd to arrange an interview with VP of sales Ian Deste for the...read more
From canapés to canopies…
16th March 2011
From canapés to canopies: The Dorchester celebrates its 80th birthday by going back to its roots.
The Dorchester is one of the most established and best loved hotels in London and this April will celebrate its 80th Anniversary. To mark the...read more
Nisa launch new microsite to drive recruitment
16th March 2011
The Nisa symbol group was formed 33 years ago as a consortium to help independent retailers improve their buying power and operational standards.
Nisa has developed its business significantly in this time and now has almost 1,000 members, operating...read more
A fresh approach to foodservice
9th March 2011
The foodservice world got a shake up last week, with the launch of the new Heinz ‘Table Top Caddy’ campaign. Featured in all key foodservice and on-trade titles and accompanied by direct mail, the work is a step in a brave, new direction...read more
Rod and Victoria are running the marathon!
9th March 2011
On the 17th April 2011, more than five million people will watch as London hosts one of its most iconic sporting events, the Virgin London Marathon.
This year, two of Mercieca’s team will be running the historic 26.2 mile course from its start...read more
Busy Week for Ginsters Team
8th March 2011
Last week, the Ginsters PR team was busy generating coverage with a brand new product launch and a national news survey to promote the brand’s new series of TV ads.
At the beginning of the week the consumer team revealed that according to...read more
Mercieca to work with HSBC Merchant Services
3rd March 2011
Mercieca is delighted to announce a new project working with HSBC Merchant Services, one of the leading card processing companies in the UK.
Initially, Mercieca will design and manage a direct mail campaign that will be aimed at recruiting...read more
Mercieca launches Black & Decker Steam Mop to the press
3rd March 2011
Yesterday Mercieca hosted an intimate lunch for Black & Decker and the consumer press to launch the brand new Black & Decker Steam Mop. The event was held at newly opened Hakkasan Mayfair, where eight journalists from leading homes, lifestyle...read more
Anyone for a spot of golf?
3rd March 2011
Here at Mercieca we like to really get a feel for each of our clients’ businesses to help us to do the best possible job for them. In an average week this can involve sampling copious amounts of chocolate, tasting new snacks or visiting pubs...read more
Mercieca celebrates Valentine’s Day with a heart shaped Ginsters pasty
16th February 2011
This Valentine’s Day Ginsters produced an unrivalled tool for getting your man to do exactly what you want. Designed to bring men to their knees, the limited edition heart shaped pasty was unleashed on Monday to celebrate the occasion.
...read more
A razor with forty blades? Mercieca handles new Gillette launch.
16th February 2011
Following the successful PR launch of Gillette’s latest innovation, Fusion ProGlide, Mercieca has developed an intriguing six month trade advertising campaign.
To create standout and intrigue, the campaign is based around a teaser page that...read more
Cadbury sets the trade press a record breaking challenge
16th February 2011
Last week Mercieca held a briefing to launch the Cadbury Spots v Stripes Race Season, the latest game from its Spots v Stripes activation. Race Season is being supported by a £6.5m campaign including TV and outdoor advertising, digital...read more
Mercieca appointed to handle YAZOO integrated business
10th February 2011
Mercieca has managed YAZOO’s consumer PR and trade communications since 2003. We are delighted to announce that we have now been appointed to handle all ATL and BTL communication for the brand across all media platforms.
As part of a fully...read more
Ginsters and Mercieca launch new TV campaign to trade press
10th February 2011
Mercieca has been hard at work creating Ginsters’ new trade press ad, which features characters from their latest TV campaign (launching 19th February). “We need to talk…”, which is supported by Ginsters’ biggest ever...read more
Mercieca gets digital at social media week
9th February 2011
As Social Media Week gets into full swing this week, the Mercieca team is gearing up for seven days of digital exploration kicking off today with the Ask Don't Tell: Talking With Families Online session hosted by Digital Outlook in the heart of...read more
Mercieca art directs the new Dorchester Collection photo shoot
2nd February 2011
Dorchester Collection owns some of the world’s most luxury hotels in Europe and the USA, including The New York Palace, Beverly Hills Hotel, The Dorchester and Le Meurice.
In 2010, Mercieca was briefed to develop a global e-mail...read more
Celebs head to The Loaded and YAZOO LAFTAS awards ceremony
2nd February 2011
This week Mercieca helped put the finishing touches together for the Loaded and YAZOO LAFTAS awards lunch which took place on Tuesday. Hosted by Capital FM DJ Greg Burns, the comedy awards were held at The Cuckoo Club in central London, in...read more
Mercieca is recruiting!
2nd February 2011
We’re looking for a Senior Account Manager to join our growing team and are hoping you might be able to help us.
The successful candidate will work on a number of our great FMCG B2B accounts and be responsible for managing numerous marketing...read more
New Funkin ad hits the trade press
26th January 2011
The New Year sees the publishing of Funkin’s brand new ‘On trade’ press ad. Created by Mercieca, this striking ad is the first in a campaign to communicate to Mixologists that Funkin brings them the finest fruit purees so they can...read more
Mercieca helps launch PUMA King Finale
26th January 2011
Last week saw Mercieca host an event to launch the new PUMA King Finale football boot to sports press. Held at the PUMA showrooms in Manchester, Mercieca invited a range of media to attend and interview PUMA ambassador and Everton midfielder Mikel...read more
Mercieca hosts trade media at Gillette's latest UK launch
26th January 2011
Mercieca was delighted to introduce the latest innovation from Gillette – the Gillette Fusion ProGlide shaving system - to the UK trade media at its UK launch in London last Thursday, 20th January.
The new system, which doesn’t add any...read more
Relentless goes sugar-free with the launch of Libertus
21st January 2011
Last week, Coca-Cola Enterprises Ltd (CCE) announced the extension of its Relentless portfolio with the launch of a new variant, Libertus. Alongside the new sugar-free energy drink, a new look will also be unveiled across the rest of the range with...read more
Changes to product placement legislation
21st January 2011
From March 2011, there are going to be interesting developments as to the legality of how and where we can coordinate product placement within TV shows. Offering further opportunities, it will soon be possible to pay for references to brands and...read more
Mercieca and Whiskas nominated in The Grocer’s Best Front Cover 2010
21st January 2011
Mercieca is pleased to reveal that its front cover ad for Whiskas has been nominated for The Grocer’s Best Front Cover 2010. The winner will be chosen very soon and all votes must be received by The Grocer by 31st January.
If you believe (as...read more
Cadbury Creme Egg and Retail Newsagent help retailers with their Easter displays
21st January 2011
The 2011 Cadbury Creme Egg Display Drive was launched this week in the latest issue of Retail Newsagent. Cadbury Creme Egg has teamed up with the Newtrade publication to offer retailers the chance to win big cash prizes simply by building the perfect...read more
RFU YAZOO Tag Rugby Ambassador Mark Cueto coaches police force
20th January 2011
Last week Mercieca and the RFU organised a coaching event in Birmingham, setup to highlight the hard work that the RFU YAZOO Primary School Programme and CVOC (Child Victims of Crime) delivers by training police staff to work with young children...read more
Investing in the Independent Trade: ShelfHelp from P&G hits the web
13th January 2011
P&G’s ShelfHelp category management programme has been running for over seven years helping retailers of all shapes and sizes get to grips with category merchandising. For 2011, the ShelfHelp programme is continuing to develop its...read more
Mercieca appointed to handle Cobra-PUMA Golf consumer PR
13th January 2011
Mercieca Ltd is delighted to announce it has been appointed to handle the consumer PR for Cobra-PUMA Golf. The brand has a strong, diverse on-course group of products which stand for innovation, advanced design and performance with an edge. Mercieca...read more
The Mercieca PR Team is Growing
11th January 2011
To support our on-going growth, the Mercieca PR team has been busy recruiting and we are thrilled to announce the arrival of two new starters for the beginning of 2011.
Lyndsey Culf joins the team as PR Account Manager, working on Beko, Black and...read more
The Grocer Top Products – A bumper issue for Mercieca clients
4th January 2011
The final issue of The Grocer every year contains the Top Products survey. It is something we always anticipate eagerly at Mercieca and the 2010 edition certainly did not disappoint.
The 18th December issue was crammed full of brands from...read more
Percy Fox & Co recruit Mercieca to handle trade PR for its wine portfolio
4th January 2011
Percy Fox & Co is pleased to announce that Mercieca Ltd has been appointed to manage its trade PR and will act as the key contact point for all trade media enquiries.
Percy Fox & Co has tasked Mercieca with driving awareness of its business,...read more
New NiQuitin out-door and in-store campaigns
4th January 2011
With January being the key time of year for smokers deciding to quit, this week sees the launch of new retail 6-sheet and in-store campaigns for Niquitin, both created by Mercieca.
Simple and hugely impactful 6-sheets featuring NiQuitin patches can...read more
Mercieca appointed to manage Ginsters consumer PR
4th January 2011
Following a three-way pitch, Mercieca Ltd is pleased to announce that it has been selected to handle the consumer PR for Ginsters of Cornwall, the savoury pastry brand, as of 1st January 2011.
Mercieca has managed Ginsters trade PR and advertising...read more
Mercieca to handle Nisa retail recruitment business
15th December 2010
Independent buying and convenience symbol group Nisa has appointed Mercieca to handle its 2011 retail recruitment campaign.
As part of its on-going brand development programme, Nisa will be investing in trade press advertising, direct marketing and...read more
Coca-Cola launch Designated Driver campaign
14th December 2010
Coca-Cola Great Britain and Coca-Cola Enterprises Ltd last week announced the launch of the Designated Driver campaign for Christmas 2010.
The nationwide campaign, now in its third year, rewards drivers who choose not to drink with a “buy one,...read more
Dorchester Collection Winter Microsite
14th December 2010
Dorchester Collection, lauded “the rarest Collection on earth”, recently launched their seasonal microsite for Winter 2010.
Designed and updated every season by ICECREAM, the lifestyle division of Mercieca, each incarnation of...read more
London resident scoops ‘Rising Star’ award at Loaded & YAZOO LAFTAS ‘Search for a Star’
29th November 2010
Last Thursday in Covent Garden, 31 year old, Jason Patterson from London battled it out against the hottest up and coming comedy acts on the UK comedy circuit to be crowned ‘Rising Star’ at the final of the Loaded & YAZOO LAFTAS...read more
Mercieca filming with All Black Dan Carter
29th November 2010
Ahead of the Ireland v All Blacks Investec autumn international fixture in Dublin last week, Mercieca coordinated the filming of a promotional video with the world’s most famous number 10, Dan Carter.
The All Black joined Mercieca at the team...read more
YAZOO 'Tag 2 Twickenham'
29th November 2010
After working with YAZOO on the far reaching ‘Tag 2 Twickenham’ programme all year, it was great to see the two winning teams from the competition being rewarded by playing at Twickenham to a crowd of 60,000 people. Battling it out with...read more
Mercieca and Retail Express work together with Coca-Cola Enterprises Ltd (CCE) to help convenience retailers Open More Business.
24th November 2010
In September, Mercieca, CCE and a Retail Express team worked closely with four convenience retailers to help them increase their soft drinks sales. Retailers took CCE's Soft Drinks MOT and worked with CCE's sales reps over a trial period of six...read more
On the hunt for more talent
24th November 2010
Following a successful year we are looking to grow our Creative team.
Mercieca is looking to bring in a talented art/copy team with big brand experience as well as a designer with experience working on print, in-store and digital.
For more...read more
Mercieca personnel update
24th November 2010
We are pleased to introduce two new members of the Mercieca team.
Victoria Wood joined us as PR Account Manager this month to work on the Yazoo, PUMA and Beko accounts. She was previously at Media Contact Services at Hale in Manchester for two...read more
Nurse’s Point of Sale (POS) for Tesco ‘Feel better this winter’ promotion.
23rd November 2010
Mercieca has created a suite of POS to be sited in the pharmacy section across 330 Tesco superstores.
All of the elements have been based on the Nurses POS recently launched in the Independent sector but also include Tesco branding on the headers to...read more
Mercieca wins Heinz Foodservice business
17th November 2010
We are extremely pleased to formally announce that Mercieca has been appointed as the retained trade communications agency for all Heinz Food Service business commencing November 2010. Mercieca will be implementing an integrated campaign for trade...read more
Love Christmas, Love Leisure.
15th November 2010
Mercieca has produced two new Christmas themed ads to join the Leisure Range Cookers consumer press campaign launched this autumn.
The ads, which feature stunning food photography by Jon Osborne, can be seen across key home, food and women’s...read more
Mercieca working with The Paper Pallet Company to highlight sustainable logistics opportunity
15th November 2010
At a time when manufacturers of timber pallets are coming under increasing pressure and wood is seeing consistently increasing prices, the Paper Pallet Company has been set up to bring a newly designed paper pallet to market with a unique design...read more
Mercieca launch new brand for The Sloane Club
10th November 2010
Mercieca has just completed a comprehensive brand overview and re-launch for The Sloane Club private members club based in Chelsea.
Positioning the club to a slightly younger audience whilst still appealing to the clubs current members, Mercieca...read more
Mercieca wins bronze at Caravan Achievement Awards
10th November 2010
The Caravan Achievement Awards programme has now come to the end of its third year and Mercieca Ltd is very proud to have been recognised with the prestigious accolade of a Bronze Achievement Award. The award recognises the contribution Mercieca Ltd...read more
Mercieca holds PUMA press day
10th November 2010
It’s been a busy week for Mercieca with two international sports stars making an appearance at the press launch of PUMA’s SS11 running and cricket collection.
With a gold Commonwealth Games medal under his belt as well as renewed lottery...read more
Fright night at The Sweet Charity Candy Rocks Halloween Party
4th November 2010
On Thursday 28th October, the Mercieca girls headed to the Candy Rocks Halloween Party at Dingwalls in Camden, to support Sweet Charity (sweetcharity.net).
It was a fantastic event, with most – Mercieca girls included – making maximum...read more
Mercieca work with Tesco
28th October 2010
We're delighted to be working with Tesco to launch their F+F home-ware range across Central Europe. Developing creative with a high-end fashion feel, we produced material communicating the launch to consumers and Tesco staff across digital, in-store...read more
Mercieca and Cuisine de France present new campaign to the trade press
27th October 2010
We're proud to present a new campaign introducing Cuisine de France’s ‘Thaw & Sell’ range to convenience stores nationwide.
We were asked to create a trade campaign composed of one double page spread, one single page, an...read more
Mercieca team set sail with the President
26th October 2010
Cat and Lindsey were recently invited to the relaunch party of the HMS President down at Victoria Embankment. Newly renovated, the ship offers a strikingly different setting for a client event, boasting an impressive array of bars...read more
Trade press jump for joy at Cadbury Easter Briefing
26th October 2010
It’s that time of year again, the Cadbury team here has Christmas all wrapped up and now it’s time for Easter news!
The team invited trade press for a briefing at Mercieca HQ with Easter Brand Manager Kate Knight and Trade Communications...read more
Mercieca Ltd. wins ‘Trade Press Agency of the Year’ for 10th year running at The Gramias
21st October 2010
Mercieca Ltd. was last night named ‘Trade Press Agency of the Year’ for the tenth year running at The Gramias (Grocery Advertising and Marketing Industry Awards), held at The Savoy hotel in London. The Gramias celebrates the best creative...read more
Mercieca and Birds Eye win Diamond Award for Trade Press at 2010 Gramias
21st October 2010
There are nine different creative categories at the GRAMIA’s with four shortlisted campaigns within each awarded a GRAMIA award at the event and the top campaign a Diamond Gramia. This year, in addition to Trade Press Agency of the Year,...read more
England rugby star Mark Cueto coaches Tag Rugby session with children at North Ribbleslade RUFC
21st October 2010
A children’s tag rugby team from North Ribblesdale RUFC were surprised on Wednesday by a coaching session with England and Sale Sharks Wing, Mark Cueto. The club won a competition in Rugby World magazine for the rugby player, who is the RFU...read more
Mercieca Team Update
18th October 2010
It’s been a busy year for Mercieca so we recently all headed down to All Star Lanes in Bayswater for some team bonding time and bowling. Needless to say there was some healthy competition amongst the teams.
We’ve got a number of new...read more
Cadbury and Mercieca launch Dairy Milk Bliss
18th October 2010
Cadbury asked Mercieca to create a trade ad to communicate the launch of its new variant, Cadbury Dairy Milk Bliss.
CDMB has the shape and texture of Dairy Milk chunks but includes a fluffy vanilla mousse inside. It is targeted at women who love the...read more
Mercieca Clients Stake Claim to Retail Express
29th September 2010
We were delighted when the latest issue of Retail Express landed on our desks this week. Not only does the latest Duracell ad feature on the front cover, along with references to Open More Business with Coca-Cola Enterprises (CCE) and Gillette Fusion...read more
Katherine Jenkins auctions off PUMA running gear for charity
29th September 2010
Mercieca has been working with Welsh classical crossover Katherine Jenkins to supply PUMA running gear for the Swansea Bay 10k race which she ran with a team of 12 friends on Sunday. Katherine successfully completed the race and even managed to tweet...read more
Loaded LAFTAS with YAZOO Search for A Star
29th September 2010
This week, Mercieca will launch the nationwide ‘Loaded LAFTAS with YAZOO Search for A Star tour’ - an X Factor style competition, scouring the country for the next comedy king or queen. The final winner will be presented with the...read more
New Day & Night Nurse POS for the autumnal season
28th September 2010
Mercieca has just finalized the creation of a new suite of POS for the Nurses range of cold and flu products to be launched into independent pharmacy this autumn.
The campaign heroes the Day & Night Nurse combi pack in an aim to promote the...read more
Discover The Dorchester with ICECREAM this September
23rd September 2010
Every month ICECREAM, the lifestyle division of Mercieca, creates The Dorchester diary to let their partners and clients know about the latest events in the hotel and London. We produce a print version as well as an online microsite.
We use...read more
Mercieca delighted to work on Bel consumer PR brief
15th September 2010
Following excellent trade PR results across the portfolio, Bel has decided to invest further in a great relationship, by awarding Mercieca a three month consumer PR project for new Boursin Minis.
Having recently launched across stores nationwide and...read more
Christmas comes early for Diageo and the Mercieca team
15th September 2010
Last week, the Diageo Team held a briefing for key contacts from the off-trade press in Diageo’s St James’s Square site. The topic was Christmas, downloading the high profile activity set to come from leading brands, such as Smirnoff and...read more
ICECREAM announces McArthurGlen Spirit of Fashion Award Winners
15th September 2010
Mercieca’s lifestyle division, ICECREAM, this week announced the winners of the McArthurGlen Spirit of Fashion Awards in partnership with the Royal College of Art (RCA).
The three Award recipients are: womenswear designer Rachael...read more
Industry News - A jar of Marmite and a loaf of bread: don’t look at them with your boss around!
14th September 2010
Scientists heralded in the national press have made a remarkable discovery regarding on-pack promotions and money-off coupons.
After conducting research into the body’s responses to different visual stimuli, professors at the University of...read more
Birds Eye and Mercieca Bake up Perfection
9th September 2010
Following the success of the Birds Eye 100% campaign featuring the Polar Bear voiced by Willem Dafoe, Mercieca was briefed to create a trade ad to run on the prestigious front cover of The Grocer, as well as a wider single page...read more
Mercieca mixes it up with Funkin
1st September 2010
Mercieca is delighted to announce the start of a new working partnership with Funkin, The Cocktail Experts, and creators of the leading premium fruit purée range that’s taking the cocktail world by storm.
Their range of products...read more
New consumer press campaign for Leisure Range Cookers
26th August 2010
A stylish new consumer press campaign for Leisure Range Cookers can be seen across food, home interest and national press weekend magazines from the end of August 2010 until April 2011.
The campaign, which was created and produced by Mercieca,...read more
PR Team News - One Wedding and a Baby
26th August 2010
Great news for two members of the PR team this month.
Welcome back to Account Director Kate Blinkhorn, who returns to work following the birth of Holly Sofia Beth Symington, who is now a mischevious 10 months old.
A huge congratulations also...read more
London to Paris on a bicycle built for two - for charity!
26th August 2010
Our very own Ben Hovanessian and Stuart Williams will once again be taking up the gauntlet for charity this September and cycling the gruelling 250 mile Muller Challenge for Caravan, from Twickenham in London to the Arc de Triomphe in Paris…...read more
YAZOO RFU Tag2Twickenham Finals
25th August 2010
In July, Mercieca worked with YAZOO to maximise awareness of the YAZOO RFU Tag2Twickenham programme. As part of the brand’s commitment to encouraging children to be active, the initiative invites boys and girls to participate in a series of tag...read more
PR evaluation methods: a lesson in evolution
25th August 2010
Further to the below feature in PR Week ‘What next for measurement?’ reporting that Barcelona’s European Summit on Measurement is set to consign AVEs to history, at Mercieca we have always challenged our own evaluation process.
...read more
Diageo and Mercieca get into the summer spirit
25th August 2010
It may not currently feel like it, but it still is the Great British Summertime. For Pimm’s this time of year presents a huge opportunity to push the brand and really drive sales. However, with consumers more likely to purchase Pimm's if they...read more
Launching New Ariel Stain Remover
17th August 2010
To promote one of P&G’s biggest launches of the year, the new Ariel Stain Remover range, Mercieca created an integrated trade campaign to drive awareness and credibility of the seven new SKUs.
The range includes in-wash boosting and pre...read more
Cadbury Gets The Nation Playing in Two Year London 2012 Campaign
17th August 2010
This August, as the Official Treat Provider of the London 2012 Olympic and Paralympic Games, Cadbury is kicking off a two year campaign which will see the nation split into two teams and immersed in game play in the lead up to London 2012.
The...read more
Team P&G venture to bonny Scotland for the Edinburgh Fringe Festival
16th August 2010
Last week the P&G PR and Comm’s team ventured up to Edinburgh to take in the sights and sounds of the renowned Fringe Festival.
Following an early morning status meeting, we had a whirlwind tour of the city led by our client, finishing...read more
Capri-Sun Goes Back to School
16th August 2010
The Back to School period is the ideal time for children's brands to reach new customers and reaquaint themselves with lapsed ones. As part as its on-going trade comms programme, CCE briefed Mercieca to make sure...read more
New Branding Unveiled For Caravan's New Helpline Service
11th August 2010
Mercieca is proud to unveil the logo for Caravan’s new helpline service.
Caravan, the Grocery industry 's charity, has launched a new hotline to enable them to quickly provide welfare advice to all employees of the Grocery Industry...read more
Panadol Advance POS now in store
6th August 2010
A new suite of impactful and engaging POS for GSK’s Panadol Advance has just reached pharmacies across the UK. The campaign created by Mercieca features a slim-line window diorahma, electrostatic window clings, wobblers, shelfstrips and an...read more
Mercieca helps CCE Open More Business.
5th August 2010
Mercieca recently unveiled a new category initiative from Coca-Cola Enterprises (CCE) called ‘Open More Business’. A fully integrated programme including b2b PR, advertising, POS, and sales materials has been developed for both the On...read more
New Starters for Mercieca PR Division
2nd August 2010
Catherine Pia and Amy Guest have receintly joined the Mercieca PR division as Junior Account Executive and Account Executive.
Before joining Mercieca Catherine studied at Glasgow University and completed an internship for Comic Relief, working in...read more
Schweppes back in the limelight with humorous new ad campaign
27th July 2010
This summer, the nation’s number one mixer brand Schweppes is making a welcome return to TV screens with a tongue-in-cheek campaign that stays true to the brand’s British personality. The new humorous creatives parody a suburban, middle...read more
New Concept from Mercieca's lifestyle division ICECREAM brings together Royal College of Art and McArthurGlen
20th July 2010
The Royal College of Art (RCA) has announced a new partnership with McArthurGlen, Europe’s leader in designer outlet retailing, to launch the McArthurGlen Spirit of Fashion Awards.
The Awards, conceived and developed by...read more
Mercieca joins Camden Climate Change Alliance
20th July 2010
Mercieca Ltd has joined the Camden Climate Change Alliance, a Camden Council initiative aimed at reducing carbon emissions and tackling climate change on a regional level. The Alliance brings together local businesses to contribute to a collective...read more
Coca-Cola Enterprises Launch Ocean Spray and Monster partnerships
2nd July 2010
Mercieca held a launch event to create maximum awareness and excitement around the new Coca-Cola Enterprise partnerships with Ocean Spray and Monster, as well as communicating new product launches in a way that clearly separated and placed equal...read more
3rd Year for P&G: Shelfhelp Initiative Produces Great Success
2nd July 2010
For many independent retailers across the UK, Shelfhelp from P&G is an independent category management tool, - complete with comprehensive planograms which shows how to deliver better sales and improved profits through effective ranging, improved...read more
Trade Launch for Fairy's 50th Anniversary
2nd July 2010
Reaching its 50th anniversary year, Fairy wanted to remind both its customers and consumers just why it’s such a well loved brand.
The family favourite decided to release a 50th anniversary limited edition of the iconic white bottle as a gift...read more
Beko Launches Innovative Four Door Fridge Freezer at Altitude 360
2nd July 2010
On 6th May 2010, Mercieca and BEKO hosted a Press Day at Altitude 360 to talk about the latest news in refrigeration and launch the Four-Door Fridge Freezer
The main objective was to communicate the latest exciting BEKO activity, build relationships...read more
Trade Press Helps Take Yazoo to New Heights
30th June 2010
Yazoo continues to grow in the milkshakes market and this year, with the brand positioning ‘Milk Shaken up’ at the heart of all ATL and BTL communications.
Earlier in the year Mercieca created a hugely impactful insert for...read more
Inventive Trade Press Insert for Pantene Salon Range
30th June 2010
Pantene’s new extended range of hair-care products has been created to be ‘as good as professional salon shampoo.’
Mercieca were asked to create awareness of this new positioning, which was supported by a number of new product...read more
Cadbury Creme Egg Display Drive
30th June 2010
‘Crème Egg Season’ runs from late December until Easter Sunday. During this time Cadbury Crème Eggs (CCE) become the Cadbury’s best-selling single serve chocolate line. Cadbury knew key to this success is great in...read more
New National Lottery Play Station
30th June 2010
The Playstation is a key piece of permanent point of sale for The National Lottery. Over time it has become iconic and one of the most recognizable pieces of in-store brand equity that Camelot own. Its core role is to hold the portfolio of draw-based...read more
Billboard Competition - Ensuring Wispa Gold Shouts Louder
29th June 2010
Mercieca Ltd manages the trade advertising for Cadbury’s Wispa and Wispa Gold.
The objectives for the trade press ad were to drive awareness of the limited edition return of Wispa Gold with the trade, raise excitement around the...read more
"Whiskas Simply" Trade Advertising Innovation
29th June 2010
Whiskas recently launched its new sub-brand, Whiskas Simply.
Whilst the ATL was still being confirmed, Mars Petcare was keen to start generating awareness with the trade, specifically key grocer buyers given that distribution...read more
Anything Else Isn’t Coke
29th June 2010
Coca-Cola Enterprises (CCE) faces fierce competition in the on-trade environment. Research by HIM showed that six times more people surveyed preferred Coca-Cola to other cola drinks, however when they ordered a “Coke” they were often...read more
Birds Eye Trade Ad Discussed on LBC
29th June 2010
Birds Eye has seen a huge amount of success with their Baked to Perfection Range, establishing themselves as the new number one in the Naked Fish category. As a supporting role to their ATL campaign they wanted to make as much noise as possible about...read more
CCE and Diageo working better together with b2b brand affinity project
10th May 2010
Some quality brands really are ‘Always Better Together’ like many of those belonging to Coca-Cola Enterprises and Diageo GB, both of whom happen to be key Mercieca clients. The two drinks businesses are working together in a long-term...read more