news articles
L'équipe de PR mangent la haute cuisine et boivent Champagne pour Delice de France
18th May 2012
Whilst some of the PR team were making their own sandwiches this week to trial the excellent Good Sandwich Pilgrim app, others were selflessly working the other end of the bakery spectrum. Sampling the latest product range from Delice de France.
To...read more
Good Sandwich Pilgrim. Great glamwiches Mercieca.
18th May 2012
With more than 40 staff split into three departments, it can sometimes be a challenge to get everyone in the agency aware of individual client launches. But at the prospect of competitive ‘Glamwich-making’ to celebrate the launch of...read more
Mercieca Debuts on PR Week’s Top 150 List
18th May 2012
The team at Mercieca Towers briefly stepped away from their PCs and telephones last week to mark a great milestone; the agency’s debut on PR Week’s prestigious league of the top 150 PR agencies.
As per tradition, we felt compelled to pop...read more
The inside track on 2012 travel disruption
2nd May 2012
Working for a number of official Olympic Partner brands, we're an agency that’s been more exposed than most to the planning of the world's largest sporting event. And just like a good competitor, we know that we also need to be prepared well in...read more
Mercieca butters up the press at launch of new Pilgrims Choice sandwich app
2nd May 2012
Last week, Mercieca and the UK’s choosiest cheese company Pilgrims Choice launched a new smartphone recipe app – Good Sandwich Pilgrim – created to build excitement around the forgotten art of sandwich making.
The launch event at...read more
Mercieca’s new campaign for Ginsters aims to stuff the competition
2nd May 2012
This month, Mercieca has been creating a bold new set of press ads to support the launch of Ginsters’ new Stuffed Subs. The trade campaign is set to run across convenience and grocery trade press until mid May, whilst consumer-facing adverts...read more
Mercieca helps Mark Cueto tackle the media and get kids active for YAZOO
24th April 2012
Last Thursday, Mercieca ran a jam-packed day of radio and TV interviews with former England rugby international and Sale Sharks captain, Mark Cueto, to promote the 2012 RFU YAZOO Tag Rugby Primary School programme.
Kicking off in May, the tag rugby...read more
Today’s Group members shine in Silver Anniversary campaign
24th April 2012
Mercieca is proud to launch a new campaign for the Today’s Group – the UK’s leading independent wholesale buying group – which this year is celebrating 25 successful years in the business. The Today’s Group turned to...read more
Mercieca's hidden treasure – Lucy gets a real taste of honey
24th April 2012
Outside the office I try to make use of my skills in creative development, multi-tasking and project management when refurbishing my newly purchased property with my partner ‘Mr Media Sales’.
After acquiring a garden shed as a Christmas...read more
25 years with Today's. Five days in the Bahamas
13th April 2012
Some of the grocery industry’s biggest names came together for the Today’s Group’s week-long 25th Anniversary Conference at the stunning Atlantis Conference Centre in the Bahamas. The conference was an opportunity for the group to...read more
The Quality Food Awards get a quality communications agency
13th April 2012
We are delighted to announce that Mercieca has been selected as the official communications partner for the prestigious Quality Food Awards – one of the UK’s most sought-after award events.
With a rigorous and stringent judging process,...read more
Mercieca bears the elements for VIVOBAREFOOT
13th April 2012
Following last week’s sporting antics, the Mercieca lifestyle team were recently put through their paces for the first ever VIVOBAREFOOT run in London’s Hyde Park. The free running class was taken by verified coach Ian McClelland –...read more
Mercieca help PUMA through a busy fixture list
5th April 2012
The Mercieca sport team have been at peak performance over the last fortnight handling interviews with Arsenal FC midfielder Mikel Arteta and three of the Grand Slam winning RBS Six Nations squad, Alex Cuthbert, Ryan Jones and Scott Williams, on...read more
Mercieca do something different for dosomethingdifferent.com
5th April 2012
Last week Mercieca launched a new spoof ad campaign for travel tour specialists DoSomethingDifferent.com.
The campaign is set to appear in Travel Weekly and Travel Bulletin magazines, as well as online at Travelweekly.co.uk and Gazetteers.co.uk. It...read more
Blossom Hill and the media toast the start of summer
5th April 2012
To announce Blossom Hill’s ‘Get Summer Started’ campaign and to help drive the relevance and appeal of rosé, Mercieca recently hosted a trade press event at the William Reed offices in Crawley. The turnout was strong, with...read more
Nuts intern cops a visit from YAZOO Shake Squad
26th March 2012
Mercieca were tipped off that it was Nuts magazine intern Joel’s last day on Friday. So what better way to thank him than to send in the YAZOO Shake Squad?!
Jack (chocolate) and Jessie Hardwire (banana) burst into the busy Nuts editorial room,...read more
Mercieca helps symbol store client’s recruitment figures look even Nisa
26th March 2012
For the second year running Mercieca has worked with Nisa in its drive to recruit new members and we’re thrilled to report that once again there has been significant growth and development in this area.
Up 7% year-on-year, new member...read more
A brilliant demonstration in decoration
16th March 2012
This week Mercieca hosted a media event for Black & Decker to support the launch of the brand’s new decorating range. Consumer journalists were invited to Camden’s iconic Proud Galleries where the event kicked off with an impressive...read more
Caravan rewards Paul for being a diamond
16th March 2012
Last week Caravan, the National Grocers' Benevolent Fund has recognised our very own Paul Mercieca for his longstanding support of the charity at the prestigious annual Diamond Ball.
Led by Paul, Mercieca has delivered well over £1million...read more
Cop a look at Mercieca’s new £2m TTL campaign for YAZOO
16th March 2012
Tasked with a 2% increase in penetration of the 16-34 male market, Mercieca has spent the last three months developing a multi-channel campaign for YAZOO that launches today. The campaign features a crack team of 70’s undercover cops ‘The...read more
Mercieca puts Speedo to the test
9th March 2012
Speedo has produced an interactive brand wagon to travel the length and breadth of the UK to support the various swimming events taking place in the run up to and post the 2012 sporting summer. The first stop is the 2012 British Swimming...read more
P&G is ready for the Games to begin
9th March 2012
This week, Mercieca unveiled Procter & Gamble’s (P&G) London 2012 Olympic Games activity to key trade media at the company’s HQ in Weybridge. After enjoying some delicious Olympic-themed cupcakes and afternoon tea, Vice President...read more
A beautiful win for Mercieca
9th March 2012
We are delighted to announce that from this month we are now handling the consumer PR for online luxury shoe brand Decaj. Launching in the UK later this month, the brand offers a range of quality, handmade elegant evening shoes, clutch bags and...read more
Mercieca gets stuck into the latest social network
2nd March 2012
The latest social media platform creating a buzz in the Mercieca office is the online pin board ‘Pinterest’. Receiving significant media coverage in recent weeks it has been suggested the site is driving more referral traffic than...read more
Mercieca donate creativity to hospital radio
2nd March 2012
Last month we joined forces with Weston General Hospital in Weston-Super-Mare to drive awareness of its Sunshine Hospital Radio through a series of posters to be showcased around the hospital and grounds.
The posters combine medical terminology with...read more
For Kirstie work placement becomes work securement
2nd March 2012
Congratulations to Kirstie Hopkins who has joined us this week in the role of Press Office Assistant. Kirstie arrived at Mercieca in December for a month’s work experience and has proved to be such an asset during our strong growth that we have...read more
Mercieca Get A VIVOBAREFOOT Master Class
27th February 2012
This week members of the lifestyle PR team attended a full day of the VIVOBAREFOOT Coaching Programme to learn the skill behind barefoot running. The course is taught by internationally renowned barefoot running expert, Lee Saxby and covers both the...read more
Enter the Chilli. Mercieca cooks up hot new campaign for Heinz
27th February 2012
Mercieca has launched a campaign to promote new SqueezMe! Amoy Sweet Chilli to the foodservice channel.
Developed to meet the growing demand for hot sauces amongst consumers, SqueezMe! Amoy Sweet Chilli is expected to be a popular addition, enabling...read more
Mercieca cooks up a tasty campaign with Jo Pratt and Leisure
27th February 2012
Kicking off during National Baking Week last October, Mercieca has ensured range-cooking brand, Leisure, taps into the nation’s renewed love of baking with the help of home economist, writer and presenter, Jo Pratt.
Jo has produced a series of...read more
Adams Foods calls in Mercieca for a comprehensive communications push
17th February 2012
2012 has got off to a great start for Mercieca with the news that we’ve been appointed by Adams Foods to handle the PR for their Consumer, Foodservice, Business to Business and Regional divisions.
The remit includes delivering a number of key...read more
Mercieca gets social
17th February 2012
This week saw the return of Social Media Week, a bi-annual global event that encourages conversation and activity on emerging trends in social media and mobile arenas.
With social media being a growing area of expertise at Mercieca, the team was out...read more
New talent joins Mercieca
17th February 2012
The Mercieca PR team are delighted to welcome another new face this month.
Elizabeth Bateman has joined us as a Senior Account Executive from PR agency Good Relations to work across a number of our trade and consumer accounts.
Elizabeth has over...read more
Speedo make a splash in John Lewis
10th February 2012
Mercieca was recently asked to work alongside the leading swimwear brand Speedo, to create innovative POS for its New Year’s fitness initiative run by retail giant John Lewis. A number of prestigious sports brands were invited to display and...read more
Our new campaign for The Savoy makes Sundays even more special
10th February 2012
Mercieca has been working with The Savoy hotel to help launch a new campaign where customers can get a Sunday overnight stay for two at The Savoy, accompanied by dinner at the River Restaurant and breakfast for £250.
The campaign consists of...read more
New PR talent comes in threes
10th February 2012
Thanks to a bumper 2011 and a great start to the New Year we are delighted to welcome three new additions to the PR team.
Account Director, Katie Siegel joins Mercieca to oversee key accounts including Diageo Great Britain, Kraft Foods and General...read more
Mercieca Bake-off
16th December 2011
Last month we set out to uncover the hidden hobbies of Mercieca, and this week saw our newest addition to the team, Robyn Jamieson, rise to the challenge of producing the very first ‘Mercieca Muffin’.
Robyn let slip that she...read more
Virtually the same?
16th December 2011
Here’s an article from ‘Contagious’ looking at how the worlds of on and off-line ‘retail’ are merging – and it makes fascinating reading.
We’ve already seen examples of the physical store using ‘on...read more
Having fun with Frosty
16th December 2011
Each year Mercieca creates a bespoke Christmas card, and this year we really have pulled out all the stops (and hope many of you will too!)
Our ‘build your own card’ card allows people to choose from a range of winter attire, a few...read more
What defines great shopper marketing creative?
9th December 2011
We recently asked a Linkedin Shopper Marketing group this question. It created some heated debate and some interesting, but inconsistent answers. Here are a couple of the highlights and our thoughts.
“Shopper Marketing creative must...read more
The truth about running – laid bare
9th December 2011
Last week saw the Mercieca lifestyle team host a press event for VIVOBAREFOOT http://www.vivobarefoot.com/uk/ . Held at the brand's Farringdon HQ, key fitness, running and health writers and bloggers were invited to learn the truth about barefoot...read more
A hidden treasure from our very own Paul Mercieca
9th December 2011
Where better to look for hidden treasure within Mercieca, than our very own Chairman, Paul Mercieca. Many of you may know Paul as a bit of a charmer and a great businessman, but did you know that he was also an author?
Inspired by the Geoffrey...read more