news articles
L'équipe de PR mangent la haute cuisine et boivent Champagne pour Delice de France
18th May 2012
Whilst some of the PR team were making their own sandwiches this week to trial the excellent Good Sandwich Pilgrim app, others were selflessly working the other end of the bakery spectrum. Sampling the latest product range from Delice de France.
To...read more
Good Sandwich Pilgrim. Great glamwiches Mercieca.
18th May 2012
With more than 40 staff split into three departments, it can sometimes be a challenge to get everyone in the agency aware of individual client launches. But at the prospect of competitive ‘Glamwich-making’ to celebrate the launch of...read more
Mercieca Debuts on PR Week’s Top 150 List
18th May 2012
The team at Mercieca Towers briefly stepped away from their PCs and telephones last week to mark a great milestone; the agency’s debut on PR Week’s prestigious league of the top 150 PR agencies.
As per tradition, we felt compelled to pop...read more
The inside track on 2012 travel disruption
2nd May 2012
Working for a number of official Olympic Partner brands, we're an agency that’s been more exposed than most to the planning of the world's largest sporting event. And just like a good competitor, we know that we also need to be prepared well in...read more
Mercieca butters up the press at launch of new Pilgrims Choice sandwich app
2nd May 2012
Last week, Mercieca and the UK’s choosiest cheese company Pilgrims Choice launched a new smartphone recipe app – Good Sandwich Pilgrim – created to build excitement around the forgotten art of sandwich making.
The launch event at...read more
Mercieca’s new campaign for Ginsters aims to stuff the competition
2nd May 2012
This month, Mercieca has been creating a bold new set of press ads to support the launch of Ginsters’ new Stuffed Subs. The trade campaign is set to run across convenience and grocery trade press until mid May, whilst consumer-facing adverts...read more
Mercieca helps Mark Cueto tackle the media and get kids active for YAZOO
24th April 2012
Last Thursday, Mercieca ran a jam-packed day of radio and TV interviews with former England rugby international and Sale Sharks captain, Mark Cueto, to promote the 2012 RFU YAZOO Tag Rugby Primary School programme.
Kicking off in May, the tag rugby...read more
Today’s Group members shine in Silver Anniversary campaign
24th April 2012
Mercieca is proud to launch a new campaign for the Today’s Group – the UK’s leading independent wholesale buying group – which this year is celebrating 25 successful years in the business. The Today’s Group turned to...read more
Mercieca's hidden treasure – Lucy gets a real taste of honey
24th April 2012
Outside the office I try to make use of my skills in creative development, multi-tasking and project management when refurbishing my newly purchased property with my partner ‘Mr Media Sales’.
After acquiring a garden shed as a Christmas...read more
25 years with Today's. Five days in the Bahamas
13th April 2012
Some of the grocery industry’s biggest names came together for the Today’s Group’s week-long 25th Anniversary Conference at the stunning Atlantis Conference Centre in the Bahamas. The conference was an opportunity for the group to...read more
The Quality Food Awards get a quality communications agency
13th April 2012
We are delighted to announce that Mercieca has been selected as the official communications partner for the prestigious Quality Food Awards – one of the UK’s most sought-after award events.
With a rigorous and stringent judging process,...read more
Mercieca bears the elements for VIVOBAREFOOT
13th April 2012
Following last week’s sporting antics, the Mercieca lifestyle team were recently put through their paces for the first ever VIVOBAREFOOT run in London’s Hyde Park. The free running class was taken by verified coach Ian McClelland –...read more
Mercieca help PUMA through a busy fixture list
5th April 2012
The Mercieca sport team have been at peak performance over the last fortnight handling interviews with Arsenal FC midfielder Mikel Arteta and three of the Grand Slam winning RBS Six Nations squad, Alex Cuthbert, Ryan Jones and Scott Williams, on...read more
Mercieca do something different for dosomethingdifferent.com
5th April 2012
Last week Mercieca launched a new spoof ad campaign for travel tour specialists DoSomethingDifferent.com.
The campaign is set to appear in Travel Weekly and Travel Bulletin magazines, as well as online at Travelweekly.co.uk and Gazetteers.co.uk. It...read more
Blossom Hill and the media toast the start of summer
5th April 2012
To announce Blossom Hill’s ‘Get Summer Started’ campaign and to help drive the relevance and appeal of rosé, Mercieca recently hosted a trade press event at the William Reed offices in Crawley. The turnout was strong, with...read more
Nuts intern cops a visit from YAZOO Shake Squad
26th March 2012
Mercieca were tipped off that it was Nuts magazine intern Joel’s last day on Friday. So what better way to thank him than to send in the YAZOO Shake Squad?!
Jack (chocolate) and Jessie Hardwire (banana) burst into the busy Nuts editorial room,...read more
Mercieca helps symbol store client’s recruitment figures look even Nisa
26th March 2012
For the second year running Mercieca has worked with Nisa in its drive to recruit new members and we’re thrilled to report that once again there has been significant growth and development in this area.
Up 7% year-on-year, new member...read more
A brilliant demonstration in decoration
16th March 2012
This week Mercieca hosted a media event for Black & Decker to support the launch of the brand’s new decorating range. Consumer journalists were invited to Camden’s iconic Proud Galleries where the event kicked off with an impressive...read more
Caravan rewards Paul for being a diamond
16th March 2012
Last week Caravan, the National Grocers' Benevolent Fund has recognised our very own Paul Mercieca for his longstanding support of the charity at the prestigious annual Diamond Ball.
Led by Paul, Mercieca has delivered well over £1million...read more
Cop a look at Mercieca’s new £2m TTL campaign for YAZOO
16th March 2012
Tasked with a 2% increase in penetration of the 16-34 male market, Mercieca has spent the last three months developing a multi-channel campaign for YAZOO that launches today. The campaign features a crack team of 70’s undercover cops ‘The...read more
Mercieca puts Speedo to the test
9th March 2012
Speedo has produced an interactive brand wagon to travel the length and breadth of the UK to support the various swimming events taking place in the run up to and post the 2012 sporting summer. The first stop is the 2012 British Swimming...read more
P&G is ready for the Games to begin
9th March 2012
This week, Mercieca unveiled Procter & Gamble’s (P&G) London 2012 Olympic Games activity to key trade media at the company’s HQ in Weybridge. After enjoying some delicious Olympic-themed cupcakes and afternoon tea, Vice President...read more
A beautiful win for Mercieca
9th March 2012
We are delighted to announce that from this month we are now handling the consumer PR for online luxury shoe brand Decaj. Launching in the UK later this month, the brand offers a range of quality, handmade elegant evening shoes, clutch bags and...read more
Mercieca gets stuck into the latest social network
2nd March 2012
The latest social media platform creating a buzz in the Mercieca office is the online pin board ‘Pinterest’. Receiving significant media coverage in recent weeks it has been suggested the site is driving more referral traffic than...read more
Mercieca donate creativity to hospital radio
2nd March 2012
Last month we joined forces with Weston General Hospital in Weston-Super-Mare to drive awareness of its Sunshine Hospital Radio through a series of posters to be showcased around the hospital and grounds.
The posters combine medical terminology with...read more
For Kirstie work placement becomes work securement
2nd March 2012
Congratulations to Kirstie Hopkins who has joined us this week in the role of Press Office Assistant. Kirstie arrived at Mercieca in December for a month’s work experience and has proved to be such an asset during our strong growth that we have...read more